The Analyst Down Under

Okay, so you've used web tools and metrics to make decisions. Why not get certified? It's free and helps you with your goals, be it marketability or simply gaining confidence you know your way around digital. If you're not already familiar with web analytics, it is probably the best known universe where big data and intuitive browser based GUI tools come together. While you would expect it easy to find the right link to get certified, this is probably the only OFFICIAL link you need to point your browser:  https://academy.exceedlms.com/student/path/2938 There are links from there to access the preparation course materials with all the information you need to know, nothing more. In true Google style, there's a lot of whitespace. Keep in mind: You'll need a score of 80% or higher to pass If you end the assessment early or the timer runs out before you've answered enough questions correctly, you won't pass If you still don't believe me, then...

This question comes up a lot in interviews. Particularly if you are a BA, you should be very confident in answering this question in the context of some technical frameworks and methodologies. Typically it can be disguised as a set of other questions as well such as "how do you manage conflicting priorities from stakeholders?" "how do you manage a difficult stakeholder?" etc. There are a number of generic answers as well as more specific frameworks. Some key jargon to include is your 'maturity model', 'collaboration matrix' and so on. In terms of a process, this is snippet from this timeless slideshow from 2012 that relies on Agile principles: Analysing stakeholders usually means understanding their place in one of the four quadrants of the influence/ interest matrix (also from this same framework) rather than prioritising the ones who scream the loudest: Here are ten tips from Scrum on how to manage stakeholders . Mainly it provi...